Updated March 25, 2025

The Josh Bersin Company

The Josh Bersin Company is a research and advisory firm specializing in HR, learning, and talent management technologies. Founded by renowned industry analyst Josh Bersin, the company provides research insights, consulting services, and AI tools to help organizations navigate the rapidly evolving workplace technology landscape.

Overview

The Josh Bersin Company serves as a global thought leader in HR technology and workforce strategy. The company operates at the intersection of people management and technology innovation, providing organizations with evidence-based research and practical guidance for implementing effective talent solutions. Their work encompasses a broad range of HR domains, including talent acquisition, learning and development, leadership, diversity and inclusion, and workforce analytics.

Key Offerings

  • Research Publications: Comprehensive studies and reports on HR technology trends, including factbooks, case studies, and benchmarks
  • Advisory Services: Strategic consulting to help organizations develop and implement HR and talent strategies
  • The Bersin Academy: Learning programs for HR professionals to build capabilities in various HR domains
  • Galileo AI Platform: An AI-powered assistant that provides HR professionals with expert guidance and content generation capabilities

Galileo AI and Digital Twins

One of the company’s most notable innovations is the Galileo AI platform, which represents a pioneering application of digital twin concepts to HR expertise. Key aspects of this work include:

  • Development of an AI system trained on 25+ years of HR research and industry data
  • Creation of a “digital twin” of HR expertise that can provide guidance across all HR domains
  • Integration of continuous learning capabilities to keep the AI updated with emerging HR trends
  • Implementation of configurable AI personas for different HR functions and use cases
  • Focus on evidence-based, source-cited recommendations rather than general AI capabilities

Industry Influence

The Josh Bersin Company has significantly influenced how organizations approach HR technology:

  • Pioneering research on the concept of “Digital Employees” and their integration into the workforce
  • Framework development for evaluating the business impact of HR technologies
  • Guidance on ethical implementation of AI in workplace contexts
  • Advocacy for human-centered approaches to digital transformation
  • Thought leadership on the future of work and the evolution of HR as a strategic function

Connections

References

  • “DeepResearch - Josh Bersin and Galileo.md”
  • The Josh Bersin Company official website and publications
  • “Digital Twins, Digital Employees, And Agents Everywhere” (Bersin, 2024)
  • “Introducing Galileo™ Professional, Your Personal AI Assistant for HR” (Bersin, 2024)