Skip the courses. Learn AI from someone who ships it.
Personalised coaching sessions tailored to your goals, your context, and your ambitions. Skip the generic courses and get strategic, hands-on guidance from a practitioner who's helped organisations across 58 countries put AI into production.
Led by Luke — 25+ years shaping technology strategy, from early-stage startups to global enterprises across 58 countries.
The problem
Sound familiar?
Drowning in AI hype
Every week there's a new model, framework, or paradigm. You need someone to cut through the noise and tell you what actually matters for your work.
Generic courses fall short
You've watched the tutorials and taken the courses, but applying AI to your specific domain and business problems is a different challenge entirely.
Pressure to deliver AI results
Your board, clients, or stakeholders expect AI-powered outcomes yesterday, but you're not confident in the approach, cost model, or what's actually realistic.
Guessing at prompts
You're getting inconsistent results from LLMs because prompt engineering feels more like art than science. You need a repeatable, systematic approach.
What you get
Walk away with real skills, not just theory
After coaching, you will have:
- → A clear framework for deciding when and how to use AI effectively
- → Confidence to make AI decisions that are sound, cost-efficient, and defensible
- → Systematic prompt design skills you can apply to any model or use case
- → A practical action plan tailored to your specific goals and context
- → The ability to evaluate new AI tools and trends without getting swept up in hype
- • Prompt design & chain-of-thought strategies
- • RAG, retrieval, and knowledge systems
- • Fine-tuning vs. in-context learning trade-offs
- • AI agent patterns & autonomous workflows
- • Cost optimisation & model selection
- • Evaluating and quality-assuring LLM outputs
- • Taking AI from prototype to production
- • AI strategy, roadmapping, and team capability
Every session is tailored to your needs — this is a starting point, not a fixed curriculum.
Pricing
Invest in your AI expertise
All prices in EUR. Invoiced by Far Horizons OÜ (Estonia) — straightforward for EU company expenses.
A single deep-dive session to unblock you or explore a specific AI challenge.
- 90-minute 1-on-1 video session
- Personalised action plan
- Session recording for your reference
- 48-hour email follow-up for questions
€225 per session
Build real momentum with a structured coaching arc over 4 weeks.
- 4 x 90-minute sessions
- Async support between sessions
- Custom learning roadmap
- Priority scheduling
- Session recordings included
€220 per session
A comprehensive coaching programme for deep AI skill transformation.
- 10 x 90-minute sessions
- Dedicated Slack channel for async support
- Code review on your AI projects
- Certificate of completion
- 1 bonus session (11 total)
- Session recordings included
Your coach
You're learning from someone who lives this every day
Luke is the founder of Far Horizons, an AI consulting practice based in Estonia. He's spent 25+ years at the intersection of technology and strategy — advising organisations from early-stage startups to global enterprises across 58 countries.
Today, he helps leaders and practitioners navigate AI with clarity: which problems AI actually solves, how to move from prototype to production, and how to build lasting capability rather than chasing trends.
His coaching is grounded in real-world practice, not theory. Every framework and recommendation comes from hands-on work with organisations making high-stakes AI decisions under real constraints.
Impact
Increase in buyer enquiries when Matterport tours went live on REA.
Reach
Countries where projects Luke has led are in active production.
Experience
Years shaping technology strategy, from early-stage ventures to global platforms.
FAQ
Common questions
Ready to accelerate your AI skills?
Book a free discovery call to discuss your goals and see if coaching is the right fit. No commitment, no pressure.